The Exhibitors Workshop

Aims College Corporate Education Center
Greeley, CO

Highlights from The Exhibitor's Workshop

from Guest Speaker Don Woodard's presentation...

• The greatest value of a trade show is face to face communications.
• Use pre-show promotion to get qualified people to visit your booth.
• Booth location is not as important as effective pre-show promotion.
• If you use give-aways, be sure they relate to your business goals and exhibit strategy.
• Meet the emotional and business needs of your booth visitor.
• Do something which is interactive within your display.
• You have 3 to 8 seconds for a visitor to decide if you have something of benefit to offer them.
• Design serves a purpose, it is not decoration.
• There is a difference between a display theme and a branding statement.
• Patterns attract more than texture, but texture has better memory retention.
• Train your booth staff with a list of qualifying questions.
• Implement a follow-up program after the exhibit.
• Have fun!