The Exhibitors Workshop

Aims College Corporate Education Center
Greeley, CO

Highlights from The Exhibitor's Workshop

The greatest value of a trade show is face to face communications.

• Conception = Where you generating ideas, (6-12 months in advance of event)
• Creation = Producing your ideas and turning them into print/web marketing. (3-6 months in advance)
• Completion = Follow up with current projects and finalize marketing. (6-8 weeks in advance)
• Home Stretch = Last minute fixes.
• Event = Staff and Visitor Interaction
  
• Use pre-show promotion to get qualified people to visit your booth.
• Booth location is not as important as effective pre-show promotion.
• If you use give-aways, be sure they relate to your business goals and exhibit strategy.
• Meet the emotional and business needs of your booth visitor.
• Do something which is interactive within your display.
• You have 3 to 8 seconds for a visitor to decide if you have something of benefit to offer them.
• Design serves a purpose, it is not decoration.
• Train your booth staff with a list of qualifying questions.
• Implement a follow-up program after the exhibit.
• Have fun!